challenge

Launching the newly formed Stockton Kings G-League team wasn’t just about introducing a brand—it was about building a community from the ground up. The challenge was to design a campaign that could energize a new fanbase in Stockton, fill the seats at home games, and create a sense of pride around a team few had seen in action. We needed to spark excitement, foster loyalty, and make game nights feel like can't-miss events in the heart of the Central Valley.

approach

As Lead Designer and Photographer, I developed a bold seasonal campaign strategy rooted in storytelling, local pride, and high-impact visuals. Each campaign leaned into the energy of the Stockton community while elevating the team’s brand with pro-level aesthetics. From dynamic player photography and promotional graphics to in-arena visuals and social media content, every asset was crafted to drive engagement and fill the seats. The result was a striking visual identity that helped transform the Stockton Kings from a new name into a hometown staple.