challenge

The Kings needed a seasonal campaign that brought fresh energy to the team—something bold, stylized, and fan-ready across autograph posters, social, paid ads, and arena graphics.

approach

I designed a custom set using tube lighting and a deep purple backdrop, with suspended elements on fishing line to create a surreal, elevated look. Each player was photographed to capture their individual energy and emotion, resulting in a striking visual system that redefined the season’s tone. The campaign rolled out across every touchpoint—driving engagement, ticket sales, and a new wave of momentum.