challenge

At Melin, the goal was to create headwear and digital campaigns that embodied the brand’s blend of luxury, performance, and lifestyle. The challenge was to design pieces that felt timeless yet innovative, appealing to a diverse audience passionate about both style and functionality. Each campaign needed to reflect Melin’s roots while introducing fresh, visually compelling elements that elevated the product experience beyond traditional headwear.

approach

As Digital Designer, I guided the creative development for Melin’s seasonal campaigns, ensuring each collection embodied the brand’s focus on performance and innovation. I developed cohesive design and storytelling across product visuals, digital campaigns, and marketing assets. These campaigns spanned product launches, digital channels, and e-commerce, driving engagement and reinforcing Melin’s presence in the performance lifestyle market.