ART DIRECTION + PHOTOGRAPHY + DESIGN
Various graphics used on social and digital throughout the NBA season. These graphics were used to drive marketing initiatives and ticket sales.
The 2019 Media Day set was designed using tube lighting, fishing line, and a little ingenuity. The goal was to bring a fresh and vibrant look to the season. Our team set a franchise record for the number of home game tickets sold, using this imagery as the driving force behind the campaign. This imagery and design went on to be used across all Kings social channels, paid ads, billboards, arena graphics, concourse wall banners, autograph cards, and posters throughout the season.