SACRAMENTO REPUBLIC FC
CREATIVE DIRECTION + DESIGN + CONCEPT
hummel is a global leader in soccer apparel, recognized for its bold design as a sports and lifestyle brand. The signature bumblebee and chevrons can be seen on some of the world’s most storied clubs including Everton, Southampton, Real Betis, and 1. FC Köln, as well as at the World Cup on the Danish National Team.
One of the first ways we introduced the clubs 10th anniversary and newly formed partnership was to design a custom ball. Using elements found throughout the 10th anniversary and the energetic hummel chevrons this ball stood as the brands first public facing merchandise in the United States.