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SACRAMENTO REPUBLIC FC
CREATIVE DIRECTION + APPAREL DESIGN
The City of Trees collection was launched in June of 2022 and surpassed all merchandise and team store sales records on the first day it was released to the public. This collection went on to sell over 110k in merchandise during its first month surpassing all previous merchandise launches by 60%. This collection pushed the club from 9th in league-wide merchandise sales to the coveted top 2 spots within the USL. The City of Trees collection was sold inside Heart Health Park on June 18th resulting in the most profitable night in the history of the park.
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